We want to create products that we’re proud of, and products that you will always be able to trust. Our three product promises are close to our heart, and reflected in everything we make.

Nutrients are never isolated in nature or in our products
Complete Nutrients

Complete nutrients

In nature, nutrients are complete with many beneficial compounds. These powerful compounds help our bodies to recognise, absorb and deliver each nutrient to the right place, ensuring they’re effective yet gentle.

Isolated Vitamins

Never isolated

Today, most vitamins and minerals are in an isolated form. Because these “isolates” are not well absorbed, they’re produced and sold in high doses. These high-dose, isolated forms can be toxic and upset your body.


We believe that product additives and processing aids do not belong in your health supplement.
No Artificial Additives

No artificial product additives

We like simple and we like natural. This means that we never use any of the common supplement additives such as artificial binders, fillers or glazing agents.

No Processing Chemicals

No artificial processing aids

Many of these processing aids do not have to go on product labels but, rest assured, we never have and never will use them when making our products.

Our product formulations are not cast in stone. We will not hesitate to act on new science or discoveries that result in better products for our customers.

To see our promises in action take a look at our ranges

Whole, raw and pesticide-free. We use farm-grown foods to make our WholeVit™ vitamins and minerals, this way your body better absorbs and retains them. They're also complete with all the natural goodness of their food compounds such as flavonoids, enzymes, amino acids and trace minerals.


Natural, pure and mineral rich. Our OceanPure™ supplements come from the cleanest and most sustainable ocean sources. They are made from natural sources and in their complete form to ensure seamless absorption in the body.


Our botanical WholeHerbs™ supplements are complete, combining both the herbal actives as well as all the benefits of the whole herb. This full spectrum approach to herbs ensures the full benefit of nature's most powerful plants. With all the herbs individual constituents.