Setting a new standard in supplements...

Feel good guarantee

Feel the difference within 30 days of taking any product. If you're not happy in anyway just return your used pack for a full refund.

Free from pesticides

There are never any pesticides or herbicides in the food we use. All the foods in our products are inspected upon entering the factory, and rejected if we detect any. 

Free From GM ingredients

We never use anything that’s been genetically modified. 100% non-GMO.

Free from the 4 most common allergens

Good news: our products are always free from gluten, lactose, fish and soya.

Complete nutrients

Complete nutrients, never isolated.

Raw ingredients

All our WholeVit™ ingredients are raw, we want to make sure sure we keep everything as nutrient-rich as possible.  

Gentle on the stomach

All our products are in their complete form. This way they’re gentle on the stomach and can be taken with or without food.

Vegan or vegetarian

All our products have been approved by the vegetarian society. Most of our products are vegan too.

Vegan or vegetarian

All our products have been approved by the vegetarian society. Most of our products are vegan too.

Made in the U.K.

Our products are all made (powered by pots of tea and lots of rain) in the UK.

Love our 5 star rated products*

* Average 5 star independent rating across online retail outlets

Always complete nutrients

Never use artificial additives

Know our ingredients

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Grounded in Nature...

From soil to the ocean, all of our products are grounded in nature. The ingredients we use are sourced from whole foods, powerful plants, and the mineral-rich depths of the seas. We’ve made our products from the best of what nature has to offer, because nature works.


Whole, raw, and pesticide-free, we use ripe, farm-grown foods to make our whole food vitamins and minerals. Because our fruits and vegetables are real ingredients and our preparation methods are gentle we keep all the goodness from naturally occuring food compounds, such as flavonoids, enzymes, amino acids, and trace minerals.


Natural, pure, and mineral rich, our ocean-sourced ingredients come from the cleanest and most sustainable waters. We source our fresh seaweed, saltwater, and algae from the pristine coast of Iceland and the ancient waters of the Dead Sea. Using these natural ingredients we ensure that the minerals are delivered in their complete form to enhance absorption.


Fragrant, wild, and ancient, our range of botanical, plant-based ingredients harness the concentrated power and many beneficial properties of herbs and plants. We harvest turmeric roots, black peppercorns, the stems of bamboo trees, and bright red Schizandra berries at their peak from areas where they grow naturally.

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