Setting a new standard in supplements...

Feel good guarantee

Feel the difference within 30 days of taking any product. If you're not happy in anyway just return your used pack for a full refund.

Free from pesticides

There are never any pesticides or herbicides in the food we use. All the foods in our products are inspected upon entering the factory, and rejected if we detect any. 

Free From GM ingredients

We never use anything that’s been genetically modified. 100% non-GMO.

Free from the 4 most common allergens

Good news: our products are always free from gluten, lactose, fish and soya.

Complete nutrients

Complete nutrients, never isolated.

Raw ingredients

All our WholeVit™ ingredients are raw, we want to make sure sure we keep everything as nutrient-rich as possible.  

Gentle on the stomach

All our products are in their complete form. This way they’re gentle on the stomach and can be taken with or without food.

Vegan or vegetarian

All our products have been approved by the vegetarian society. Most of our products are vegan too.

Vegan or vegetarian

All our products have been approved by the vegetarian society. Most of our products are vegan too.

Made in the U.K.

Our products are all made (powered by pots of tea and lots of rain) in the UK.

Love our 5 star rated products*

* Average 5 star independent rating across online retail outlets

Always complete nutrients

Never use artificial additives

Know our ingredients

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Explore the full ranges..

From the earth to the ocean, all of our products are grounded in nature. Whether it's our whole food vitamins, minerals from the depths of the seas, or powerful herb complexes, we've got something that's right for you.


Whole, raw and pesticide-free. We use farm-grown foods to make our WholeVit™ vitamins and minerals, this way your body better absorbs and retains them. They're also complete with all the natural goodness of their food compounds such as flavonoids, enzymes, amino acids and trace minerals.


Natural, pure and mineral rich. Our OceanPure™ supplements come from the cleanest and most sustainable ocean sources. They are made from natural sources and in their complete form to ensure seamless absorption in the body.


Our botanical WholeHerbs™ supplements are complete, combining both the herbal actives as well as all the benefits of the whole herb. This full spectrum approach to herbs ensures the full benefit of nature's most powerful plants. With all the herbs individual constituents.

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